Email marketing is a great resource for you and your business.

It can help generate and nurture leads, as well as improve customer relations, and more!

Using an email marketing service makes things much easier, but how do you go about choosing the right one for you?

Costs

Many email marketing services will offer tiered subscription plans.

The more you pay, the better service you can use, but this doesn’t mean that you have to pay loads.

Mailchimp, as an example, has a free subscription tier, within this they offer a wide range of features.

For smaller businesses, the free subscription might be perfect!

I can offer exactly what you need, but for some, it may not be anywhere near enough.

Explore multiple options, look at what’s included within the service and subscription, and compare to all your other options.

The aim is always going to be getting the best service, with the most features, for the lowest price.

But try to remain open-minded while considering.

Features

What you require from email marketing will differ depending on your business, customers, size, and many more variables.

This is why you should consider what features you need before trying to select an email marketing platform.

Do you need to send out content to loads of contacts at once?

How much freedom do you need with design?

What amount of analytics do you need?

There are loads of questions you should be asking yourself.

Have a think about your priorities and what you really need, and then what you want.

Integrations

Depending on your business and current processes, there might be essential third-party integrations when it comes to email marketing.

Whether it’s for opt-in popups, your website’s platform, CRM, or eCommerce services, investigate the level of freedom you will get with integrations.

You should never sacrifice something essential for your business, cause the more well-known platforms don’t allow integration, there will be plenty of options that can, it’s all about finding them.

It’s also worth considering looking into services like Zapier, which offers integration between thousands of cloud applications, so you only need to integrate one third-party service into your email marketing.

UX and UI

An email marketing service can be perfect for you in terms of features, but you have to be able to use it.

The user experience and interface are incredibly important, you need to have ease when setting up campaigns and planning your content.

Marketing is a fast-paced business, so having to spend ages learning and navigating a platform isn’t helping anyone.

Many platforms will use templates for building your emails, which saves a lot of time and means you can create aesthetically pleasing and professional content, without too much time consumption.

It also means you don’t have to outsource any graphic design for your emails, everything is offered within the platform already.

Designing your campaign, scheduling, and looking at data and insights from previous emails shouldn’t feel like a hassle.

Consider using a platform that simplifies this process.

If you need help with managing your email marketing, contact our chimps and see how we can help.